An image sourced by CrowdMedia from a Twitter user who was on the tarmac at SFO during the Asiana Airlines crash was used in a gallery on Huffington Post.

© Huffington Post. An image sourced by CrowdMedia from Twitter user @mcc_maryland, whose plane was on the tarmac at SFO during the Asiana Airlines crash, was used in a gallery on Huffington Post.

A six-week-old company that connects media organizations to amateur photographers who have taken newsworthy photographs is creating some buzz, and could add yet another wrinkle to the market for news photography—one professional photographers and their photo agencies may not like.

CrowdMedia, the Montreal-based startup, uses a combination of an algorithm and a manual process to analyze more than 100 million images shared everyday via Twitter. The company identifies the .03% of these images that they consider valuable and newsworthy, reaches out to the creators via Twitter, and asks them to click a link if they would like to make their image available to media organizations. Once the creator of the photo creates an account, images are uploaded to the CrowdMedia platform, where media companies can find and purchase them for roughly $20 apiece, regardless of the usage.

Roldan says, “News outlets want [photos shared on social media] but it’s really cumbersome.” CrowdMedia promises to streamline the process, connecting editors directly to social media users.

CrowdMedia launched in June, shortly after the Chicago Sun-Times layed off its photo staff.

To read the full interview with CrowdMedia’s Roldan and learn more about the company’s pricing and functionality, see our full story, now on PDNOnline.

Related: Chicago Sun-Times Eliminates Photo Staff


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