crap-and-snap
Photographer James Hodgins of Sudbury, Ontario has come up with a creative visual solution for a perennial marketing challenge: Convincing clients who think they can shoot their own photography that they will get better results if they hire a professional photographer.

“People are visual. When you start talking lights, they tune you out,” Hodgins says.  One day it dawned on him to invite a client to tag along on a shoot with her own camera. “I said, ‘You take the picture you would have taken, and then I’ll take mine the way I would.”

And that’s how his Crappy vs. Snappy showcase was born. He dedicates a page on his Web site to side-by-side comparisons of his pictures and clients’ pictures, mostly of mining and industrial subjects. On a regular basis, Hodgins features Crappy vs. Snappy updates on his blog.

Hodgins says it is one of his most effective sales tools. “It’s all about educating the client. They get it.”

He has adapted the technique for all types of clients. When shooting business portraits, for instance, he’ll stand his subjects against a wall, and photograph them with a camera-mounted flash before photographing them in a studio setting with professional lighting. It makes a lasting impression on the subject, and Hodgins uses the before-and-after pictures to sell other clients on the difference.

“If every photographer did that, a lot more clients would understand the difference between picture by a professional and the average Joe,” Hodgins says.


COMMENTS

MORE POSTS

What We’re Liking: Women Photograph’s “Week in Pictures Gender Breakdown”

Posted by on Thursday October 19, 2017 | Business, Photojournalism

Women Photograph, the online database of women photographers around the world created by photographer Daniella Zalcman, is posting weekly Twitter threads to keep the gender disparity in photojournalism top of mind. The “Week in Pictures Gender Breakdown,” as the threads are titled, tally how many of the images used in the “week in pictures” features... More

Scam Alert: Phishing Scheme Targets Freelance Photographers

Posted by on Thursday September 21, 2017 | Business

A person falsely identifying himself as a fashion blogger for High Snobiety, the style and culture website, has been soliciting freelance photographers to rip them off in an apparent check-cashing scam. Going by the name of Alan Hurt, the individual has emailed a number of photographers offering them assignments that pay $2,000, including a $500... More

PDN Video: How to Build a Portfolio in Six Weeks

Posted by on Tuesday September 5, 2017 | Business

Food photographer Oriana Koren explains how she gave herself just six weeks after she moved to Los Angeles to assemble a complete portfolio, from planning test shoots and productions to keeping herself on schedule to meet a self-promotion deadline. “I did whatever I could to make [the process] as close to what it feels like... More