Nik’s Silver EFEX plug-in is part of the newly priced bundle.

Perhaps making up for the controversy it created when it discontinued the Snapseed Desktop app, Google today announced a significant price cut for the Nik plug-in suite. The Nik plug-ins have long been popular with photographers looking to expand the power of Photoshop, Aperture or Lightroom. Previously these plug-ins were in the $100-200 range with full six plug-in suites running $300 for Aperture/Lightroom and $500 for Photoshop/Elements.

However, today’s announcement reduces that price to $130 for the “Nik Collection by Google” and includes the Color Efex Pro 4, Dfine 2, HDR Efex Pro 2, Sharpener Pro 3, Silver Efex Pro 2 and Viveza 2 plugins. Perhaps even more exciting is the fact that, according to the announcement, if you have bought any of the Nik plug-ins in the past, Google will be contacting you and offering you the ability to upgrade to the entire suite for free. If you have never tried the Nik plug-ins, you can visit for a 15-day free trial of the Collection.

See the Nik Plug-in announcement on Google+ here.



Backup Photos and Video Quickly and Easily with Flash Porter

Posted by on Thursday September 29, 2016 | Photo Gear

(Sponsored by DFI Gear) DFI Gear is excited to announce the launch of Flash Porter, a portable device for photographers to take care of essential digital photo, video backup and storage. Backup and safe storage continues to be a vital step in any photographer’s workflow, especially on location or in the field. Flash Porter greatly... More