Marketing Jordan Matter’s “Dancers Among Us” Photos
Photographer Jordan Matter helps out as a PDN product tester from time to time so we were pleased as punch to see his new book of photographs, Dancers Among Us: A Celebration of Joy in the Everyday, debut on The New York Times‘ best seller list recently.
Matter’s images, which feature professional dancers performing in everyday situations across the United States, premiered on PDN’s Photo of the Day blog back in 2010 and then returned in March of this year. (See a few of his images below.)
Since then, the Dancers Among Us project has really taken off. Along with the book, the Internet has fallen in love with Matter’s joyful images. He was featured on Reddit in a Q&A with readers last week and several photography-related websites and blogs have run his images (often without his permission, it’s worth noting), turning the shots into the latest viral photo sensation.
Along with crediting PDN for helping him get his first early exposure of the project, Matter says the below marketing video created to promote Dancers Among Us has been successful at getting him and his work featured on the Today show and in The Washington Post.