Google has acquired Nik Software, the San Diego company that owns Snapseed photo editing software and other tools designed primarily for professional photographers. Terms of the deal were not disclosed.
The acquisition is intended to help Google attract users to Google Plus, as part of a push to make that social media platform more competitive with Facebook. Facebook recently acquired Instagram to solidify its position as a platform for uploading and sharing images.
Snapseed and Instagram offer similar image editing and image-manipulation filters, but Instagram has 100 million users, compared to just 9 million Snapseed users, according to one published report. But Snapseed has more sophisticated editing tools than Instagram, according to New York Times columnist David Pogue. And last year, Apple named Snapseed “App of the Year” for the iPad.
Snapseed and other Nik products are currently available for use primarily on Apple devices. Now that Google owns Nik, Snapseed will soon be available for Android devices, significantly expanding the pool of potential users.
PDN subscribers can also access reviews of Snapseed and other Nik software products through the links listed below.
(Sponsored by Workbook) The Launch of the new Workbook.com Combines the Best User Experience and Access to the Best Talent. As the creative industry has rapidly evolved over the past several years, Workbook and its contributors have continued to keep pace with the latest trends. More photographers now direct live action, illustrators increasingly explore animation,... More ›
California-based Brooks Institute and Massachusetts-based Hallmark Institute of Photography have cancelled classes for the fall and announced plans to close down. The two schools, both private for-profit visual arts colleges, have struggled over the past decade with declining enrollments, financial stress, and management shake-ups. Administrators are also blaming new regulations regarding for-profit schools. “[R]ecent changes... More ›
When we were researching our story “What Lawyers See When They Look at Editorial Photography Contracts,” which appeared in the June issue of PDN, we asked photographers to tell us about editorial contracts they feel are unfair to photographers. We received a copy of a Condé Nast contract sent to a photographer in 2013 as... More ›