Google has acquired Nik Software, the San Diego company that owns Snapseed photo editing software and other tools designed primarily for professional photographers. Terms of the deal were not disclosed.
The acquisition is intended to help Google attract users to Google Plus, as part of a push to make that social media platform more competitive with Facebook. Facebook recently acquired Instagram to solidify its position as a platform for uploading and sharing images.
Snapseed and Instagram offer similar image editing and image-manipulation filters, but Instagram has 100 million users, compared to just 9 million Snapseed users, according to one published report. But Snapseed has more sophisticated editing tools than Instagram, according to New York Times columnist David Pogue. And last year, Apple named Snapseed “App of the Year” for the iPad.
Snapseed and other Nik products are currently available for use primarily on Apple devices. Now that Google owns Nik, Snapseed will soon be available for Android devices, significantly expanding the pool of potential users.
PDN subscribers can also access reviews of Snapseed and other Nik software products through the links listed below.
Terms of service. Unless you’re a masochist or a lawyer (but I repeat myself), you’ve probably never read them. Most of us impatiently click “accept” on our way to signing up for whatever it is we want to divulge our personal information to want to use. In the case of photo-oriented services like Instagram, accepting... More ›
Robyn Cohn, a New York-based CPA who has provided bookkeeping and tax services to photographers for more than a decade, offers advice that PDN readers can act on right now to minimize taxes on their 2016 income—and manage their finances better in the future. PDN: What would you advise photographers to do before the end... More ›
In 2013, Robert Herman self-published The New Yorkers, a book of mostly 1970s and ‘80s street photos that is now on its third printing. In a seminar at PhotoPlus Expo last week, Herman described the steps he took to turn his archive of thousands of images into a successful photo book, from designing and printing... More ›