FujiFilm to Increase Film Prices 20 Percent in US Market
After announcing last week that they would increase prices worldwide for their film and single-use camera products, FujiFilm’s North America division has clarified what those increases will mean for the markets in the United States and Canada.
In an announcement today, the company said that prices on all film would rise “approximately 20 percent.” The increase will take effect in August 2012. The company had originally announced that the increases would be effective beginning in May of this year.
“The price increases are a result of the continuing decline in demand for film products, the high costs of production, and the increased expenses associated with raw materials, including silver and petro-chemicals, and energy,” the company explained in its announcement. “Fujifilm is unable to absorb these costs entirely and must implement price increases at this time.”
Prices for FujiFilm’s one-time-use cameras, often called disposable cameras, will increase 15 percent, the company said.
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