The Associated Press and a group of veteran entertainment photographers have launched Invision, a new photo agency based in Los Angeles. The agency will cover entertainment and red carpet events, as well as take on assignments for consumer brands, film and TV studios, and PR agencies.
Invision’s goal is to take on the dominant player in the celebrity photo business: Getty Images, which has owned entertainment agency Wireimage since 2007.
“I’ve heard from a lot of people I’ve worked with that they weren’t happy with one choice. They wanted another option,” says Invision managing director Dan Becker.
Becker, who was formerly director of commercial content and services for AP Images, says Invision will operate as a separate company from AP. The wire service is the majority owner, and will provide distribution for Invision.
So far, Invision has just one staff photographer–Chris Pizzello. Other contractors and freelancers include Matt Sayles, Evan Agostini, Jordan Strauss, Todd Williamson, John Shearer, Jon Furniss and Casey Rodgers.
Becker says there will be opportunities for other photographers, too. “We will use AP’s freelance network, but we intend to recruit other photographers and grow our own freelance network,” he says. “It’s a big part of our mission.”
Becker says he relies primarily on word-of-mouth recommendations from photographers he’s currently working with to identify new talent. “We will try people out with entry level assignments,” he says.
By Rob Goodman When Tara Donne left her career as a magazine photo editor for a life as a professional photographer, she had stockpiled a good amount of knowledge just from working in the industry. But nothing truly prepares you for the leap into freelancing. You need a little faith and a clear game plan... More ›
In a lecture last weekend at the Blue Earth Alliance Collaborations for Cause conference in Seattle, nature and culture photographer Art Wolfe spoke about the strategies that have helped him publish more than 100 books in a career spanning five decades. Wolfe has traveled the world photographing endangered indigenous cultures, animals and natural landscapes, and... More ›
Kristen Angelo, a.k.a. A Pot Farmer’s Daughter, explains in the May issue of PDN how she built her editorial and commercial photography business around the rapidly expanding cannabis industry. Her Instagram feed has been an important part of her marketing strategy. Angelo says she used hashtags such as #cannabis, #cannabisculture, #i502 (the name of the... More ›