Erik Almås says he prefers “crafting” images to “capturing” them. Working with ad agency Euro RSCG in London, Almås crafted an ad for Credit Suisse that features the eco-friendly Oxygen scooter, a Credit Suisse client. He shot images in multiple locations and in a photo studio, which were then blended with some computer-generated images of dinosaurs. No, the CGI dinosaurs are not a reference to Terence Malick’s Tree of Life, but to the era when fossil fuels were not yet fossils.
This slickly produced behind-the-scenes video shows Almas shooting in Hawaii, Arizona, and on the set. It also reveals what Euro RSCG and Credit Suisse marketers hoped to communicate and how the finished ad pulls all the photographic elements together.
The video can be viewed on Vimeo here.
FATIMA’S DRAWINGS from Magnus Wennman on Vimeo. Among three finalists for the World Press Photo short form multimedia prize is Magnus Wennman’s outstanding 5-1/2 minute video called “Fatima’s Drawings.” His “Where the Children Sleep” project was widely published last year, and “Fatima’s Drawings” is a continuation of his work documenting the plight of refugee children... More ›
Veteran collector, curator and photography consultant W.M. Hunt has a reputation for his straight-talking career advice. In this exclusive PDN video, he talks about a strategic mistake made by many aspiring fine-art photographers, and how to avoid it. He also demystifies the process of writing a good artist’s statement, and makes a case against spending... More ›
Photography careers are built on talent and hard work. But they also depend upon relationships–with mentors, editors, art directors, curators and others who can provide the critical support required for any career to grow and thrive. Veteran collector, curator and photography consultant W.M. Hunt explains in this exclusive PDN video how to build those important... More ›