Earlier this week FujiFilm announced that a price increase will take effect starting in May for its color negative films, color reversal films, black and white films and QuickSnap single use cameras.
Though the announcement (full text below) was short on specific details, it did say that the increases would be “substantial” and would be in the “double digits” for some films depending on where they are sold.
FujiFilm noted that, “The demand for film products is continuously decreasing, yen’s appreciation and the cost of production, such as raw materials, oil and energy, continues to rise or stay at high level.”
A representative for FujiFilm told PDN the company would issue specific information about increases in the US market in the next few days, so stay tuned.
For more on the future of the film photography business, be sure to check out our report coming in the June issue of PDN.
Press Release, April 23, 2012
FUJIFILM Corporation announces price increase of Photographic Films
FUJIFILM Corporation has announced that it will implement a worldwide price increase for its photographic films. The price increases are substantial and it would be double digit, but will vary depending on products, markets and regions.
1. Products: Photographic Films: Color Negative Films, Color Reversal Films, Black and White Films, and Quick Snap.
2. Date of Price Increases: Effective from May 2012
The demand for film products is continuously decreasing, yen’s appreciation and the cost of production, such as raw materials, oil and energy, continues to rise or stay at high level. Under such circumstances, despite our effort to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases. To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films.
Fujifilm remains committed to photographic products and asserts that even with the new price. Its photographic products remain exceptionally good value compared with other system products.
The new pricing structure will be applied to each market based on its individual conditions.
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