Frank Ockenfels 3 Shoots the New Mad Men Campaign

Advertisement for season five of the AMC show Mad Men. Frank Ockenfels 3 photographed the lead characters for the campaign. Courtesy of AMC and Frank Ockenfels 3.

This Sunday, March 25, the Emmy award-winning television show Mad Men returns to Sunday nights. As a build up to the season five premiere, AMC has done a major marketing push with print, online and outdoor ads.

Have you been wondering who is behind the retro-looking images? It’s Los Angeles-based Frank Ockenfels 3, who is represented by Eye Forward. Working with AMC and The Refinery’s Brad Hochberg, Ockenfels photographed all of the show’s leads in character. In a recent interview with The New York Times, show creator Matthew Weiner said the central image of the campaign, which shows Don Draper staring at his own reflection in a store window, is supposed to be “dreamlike.” It’s also meant to build up anticipation of the show’s premiere, since Mad Men had a longer than usual break between season four and season five due to negotiations between Weiner and the network.

To learn about other recent assignments photographers have landed, check out the latest posts in our biweekly column “Who’s Shooting What” (subscribers only).

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