PDN Video Pick: Roger Ballen’s Music Video for Die Antwoord

Roger Ballen, known for his dark, unsettling photography, has brought his esthetic to the “I Fink U Freeky” video he recently directed for the South African hip-hop band Die Antwoord. The result, which has been widely circulated via social media, is a creepy but visually compelling freak show. Ballen recently explained to Phaidon that he shot photographs for the band about three years ago. They asked him to shoot a music video, which he was happy to do. “We started with my photographs for ideas and then mimicked them in the sets. Most of the sets started with almost like a ‘Roger Ballen still life’ and then we might have added in a mouth or foot or hand and then we went into them cinematically,” he told Phaidon.

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