4 Useful Lessons from La Redoute’s Nude Man Fiasco
Somewhere, a photographer has been scolded–or worse–for a catalogue image that embarrassed his or her client.
The image in question, for La Redoute, a French clothing company, shows happy kids frolicking on the beach in bathing suits–with a naked man emerging from the water in the background. The company removed the image from its Web site and apologized publicly after some shocked customers complained.
A BBC report about that apology notes that the error was “compounded by the fact that La Redoute provided a magnifying glass so that people could examine the beachwear close-up.”
This piece of news made the viral rounds a couple of weeks ago, so perhaps you’ve already heard about it. But we wanted to point out the silver lining: There are lessons to be learned from the unfortunate mistakes of others. In this case, they include:
–When location scouting for a kids’ catalogue shoot, avoid nude beaches.
–If someone on set says, “There’s a nude guy in the background, but we can fix that in post,” don’t just say, “Yeah, yeah” and forget about it.
–Have someone review your images for nude guys (and other glitches you’ve tuned out) before you send them to the client.
The magnifying glass raises pesky questions, though. Was the nude man really an error, we wonder? Or was he planted intentionally in a perverse kind of “Find Elmo” game–that came complete with a magnifying glass–in order to generate publicity for the company?
So that brings us to Lesson #4: If a client asks you to plant a nude guy in a catalogue image, go ahead and oblige them. Just ask them to leave your name out of it, so when they send their public apology to the BBC, it doesn’t look like you screwed up.