“Irresponsible” Miu Miu Ad Shot by Bruce Weber Banned in Britain
The Advertising Standards Authority (ASA), a non-governmental group that deals with “complaints about advertising” in the U.K., banned a Miu Miu fashion ad shot by Bruce Weber because they found it to be “irresponsible and in breach of the Code in showing a child in a hazardous or dangerous situation.” The child in question is 14-year-old American actress Hailee Steinfeld, the breakout star of last year’s True Grit.
The ad shows Steinfeld donning 1940s-inspired Miu Miu clothing while sitting on abandoned railroad tracks. The ASA accepted parent company Prada’s explanation that the setting was meant to depict an actress on a movie set, relaxing between takes and rubbing her eye nonchalantly, rather than to suggest the young girl is upset and contemplating suicide. The ASA also acknowledged that the ad was geared toward a mature audience since it was published in Tatler magazine, whose readership is for the most part adult. However, the ASA still found the ad to be troublesome since Steinfeld is shown in a “potentially hazardous situation” and noted the “ad must not appear again in its current form.”