Getty Cuts Pay for Editorial Contributors

Posted by on Friday November 18, 2011 | Business

Getty has announced a take-it-or-leave-it rate cut for its editorial contributors under a new contract that specifies 35 percent royalties for all sales. Under current contracts that will soon expire, Getty pays photographers 50 percent for some sales, and 35 percent for others.

Photographers who don’t sign the contract will be terminated when their current contracts expire.

The agency notified photographers of the changes on November 9, giving them 30 days to sign the new contract. The agency told photographers that the new contract terms will enable Getty “to more easily modify content use across more and new license models, products, services and selling environments, including subscriptions, high-volume customer deals and new or emerging pricing, licensing and payment models.”

In other words, customers will be paying less for images in some cases. By cutting photographers’ rates, Getty will be able to offer images at lower prices with less negative impact on its own bottom line.

Asked whether Getty has found itself unable to compete for low-priced business without asking for concessions from suppliers, agency spokesperson Jodi Einhorn said, “No….[W]e are developing new ways for customers to use more of our content and as a result, new ways to pay contributors must be created in these situations.”

One way photographers benefit from the new contract, Getty says in the November 9 memo, is that photographers will now be paid in 60 days rather than 120 days. Einhorn also told PDN that Getty is “making changes and improvements around how we share and license our content, which will benefit our photographers,” by providing more exposure and more potential for sales of their images.

Einhorn did not say how many photographers are affected, or whether they are resisting the changes. But she did say, “It is totally normal for those affected to have questions. So we are responding to questions we receive and our team are always available to discuss any changes with our photographers, to help them understand these changes.

Tags:

COMMENTS

MORE POSTS

Honest Talk from Photographers about Self-Doubt and Perseverance

Posted by on Tuesday October 18, 2016 | Business

In our issue on Longevity, the editors at PDN asked photographers to consider what it takes to sustain long, productive and creative careers. The photographers we interviewed talk honestly about the lessons they have learned through experience—including their encounters with adversity. Anyone who has managed to survive in the fast-changing photo industry, and watched visual... More

Introducing the all new Workbook.com! – The Perfect Blend of Style and Function

Posted by on Tuesday October 4, 2016 | Business, Social Media/Web

(Sponsored by Workbook) The Launch of the new Workbook.com Combines the Best User Experience and Access to the Best Talent. As the creative industry has rapidly evolved over the past several years, Workbook and its contributors have continued to keep pace with the latest trends. More photographers now direct live action, illustrators increasingly explore animation,... More

Brooks Institute, Hallmark Institute to Close

Posted by on Friday August 19, 2016 | Business

California-based Brooks Institute and Massachusetts-based Hallmark Institute of Photography have cancelled classes for the fall and announced plans to close down. The two schools, both private for-profit visual arts colleges, have struggled over the past decade with declining enrollments, financial stress, and management shake-ups. Administrators are also blaming new regulations regarding for-profit schools. “[R]ecent changes... More