Nikon Bizarrely Takes On “Some Article” In the Media

We’ve seen a lot of puzzling press releases in our day but this one from the Nikon Inc. mothership in Japan really takes the cake.

Here it is in full (also see frame grab to the right).

Comments on Media Reports about Nikon’s imaging product

September 9, 2011
Nikon understands that some article appeared in the media regarding Nikon’s imaging product. Please note that Nikon has made no announcement in this regards.

There is so much that could be read into the above statement we’re not even gonna bother. Rob Galbraith’s site thinks it might be in reference to a recent Bloomberg article regarding the rise in popularity of mirrorless compact system cameras in Japan.

Others think it might be about a product that has already been announced (“You talkin’ smack about my DSLR?”), such as the recently unveiled red version of the Nikon D3100.

Some of this oddness, undoubtedly, has to do with what is probably a clunky translation of an already cryptic press statement.

We’ve put in a query to our Nikon press contact here in the U.S. who is trying to get to the bottom of this for us. Curiouser and curiouser.

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