Fuji Announces Retro-Style X10 Compact Camera with Larger Sensor

Fujifilm officially unveiled a smaller, companion digital camera to its retro-style X100 this morning: the 12-megapixel Fuji X10. The Fuji X10 uses a larger 2/3-inch EXR CMOS sensor that’s designed to shoot higher quality images in low light.

The Fuji X10 camera, which is scheduled to go on sale in November at an as-yet undisclosed price, also has an attached (i.e. non-interchangeable) 4x zoom lens (28-122mm) manual zoom lens that’s capable of achieving a maximum aperture of f/2.0 at the wide end. At the telephoto end, its maximum aperture is f/2.8.

But where the Fuji X100 was aimed more at advanced photographers and pros, the smaller X10 is more for the prosumer or photo enthusiast crowd, said David Troy, a director of marketing at Fujifilm.

“It’s solid and lightweight,” Troy said of the X10. “And it’s configured in a way that really goes to the enthusiast or to someone who has a passion for photography.”

The 2/3-inch sensor is an unusual one, larger than what’s in a typical point-and-shoot camera but smaller than the digital SLR-size APS-C sensor that’s in the X100, Troy said.

Other notable specs on the Fuji X10 including it’s shooting speed: 7 frames per second (fps) at full resolution or 10fps at medium resolution. Shutter lag is rated by Fuji at 1/100th of a second. Start time to first shot on the X10 is under a second, according to Fuji.

“Everything about his camera just screams, never miss a shot,” Troy said, while noting that the camera’s twist-barrel manual zoom “makes it extremely fast and extremely precise.”

Read more about the Fuji X10 in our Gear section by clicking here.

3 Responses to “Fuji Announces Retro-Style X10 Compact Camera with Larger Sensor”

  1. Fuji Announces Retro-Style X10 Compact Camera with Larger Sensor | Global Community of Photography Says:

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  2. Fuji X10 is now official | Photo Rumors Says:

    [...] Finepix X10 official siteFujifilm USAFujifilm UKFujifilm CanadaFuji X10 brochureAmateurPhotographerPDNpulse4 Reasons why the Fuji X10 isn’t just a fashion accessoryNo pre-order options yet, just [...]

  3. Fujifilm X100 Says:

    Really digging the looks of the X10, black, stealthy and retro. Hopefully Fuji will be able to keep up with the demand, because I’m sure it will be super popular, perhaps even more than the Fujifilm X100!