Agency Access, a provider of self-promotion resources for photographers and illustrators, has announced the acquisition of its main competitor, AdBase, and the AdBase-owned portfolio site, FoundFolios. Terms of the deal were not disclosed.
“Combining these companies has always been a vision of mine,” Agency Access president and CEO Keith Gentile said in a prepared statement. “Our motivation has always been to supply our members with more options, leading to more opportunities, and more work.”
Agency Access and AdBase both maintain databases of art buyers at ad agencies, graphic design firms, publishers, and other companies. Photographers and illustrators pay for access to those databases, as well as for other marketing services including e-mail blasts and direct mail. FoundFolios is a portfolio site that competes with PDN’s Photoserve, among others.
Gentile told PDN that Agency Access and AdBase will maintain separate operations and brand identities. AdBase customers will be able to continue with the same service they currently have, or take advantage of consultations, design services, telemarketing services, or full-service marketing that Agency Access offers.
Although the acquisition eliminates significant competition for Agency Access, “the prices will not be adjusted, and the quality of service will only get better,” Gentile asserts. He adds that there is still plenty of competition in the marketplace. “We’re going to keep the [prices] the same, and the value of service high.”
Robyn Cohn, a New York-based CPA who has provided bookkeeping and tax services to photographers for more than a decade, offers advice that PDN readers can act on right now to minimize taxes on their 2016 income—and manage their finances better in the future. PDN: What would you advise photographers to do before the end... More ›
In 2013, Robert Herman self-published The New Yorkers, a book of mostly 1970s and ‘80s street photos that is now on its third printing. In a seminar at PhotoPlus Expo last week, Herman described the steps he took to turn his archive of thousands of images into a successful photo book, from designing and printing... More ›
Commercial and portrait photographer John Keatley believes that the more time you spend planning and pre-visualizing every aspect of a shoot, the more time you have to interact with your subjects on set, and the more value you have in the eyes of your clients. During his PhotoPlus Expo seminar, “Managing Clients and Workflow on... More ›