Agency Access Acquires AdBase, FoundFolios

Posted by on Wednesday September 7, 2011 | Business

Agency Access, a provider of self-promotion resources for photographers and illustrators, has announced the acquisition of its main competitor, AdBase, and the AdBase-owned portfolio site, FoundFolios. Terms of the deal were not disclosed.

“Combining these companies has always been a vision of mine,” Agency Access president and CEO Keith Gentile said in a prepared statement. “Our motivation has always been to supply our members with more options, leading to more opportunities, and more work.”

Agency Access and AdBase both maintain databases of art buyers at ad agencies, graphic design firms, publishers, and other companies. Photographers and illustrators pay for access to those databases, as well as for other marketing services including e-mail blasts and direct mail. FoundFolios is a portfolio site that competes with PDN’s Photoserve, among others.

Gentile told PDN that Agency Access and AdBase will maintain separate operations and brand identities. AdBase customers will be able to continue with the same service they currently have, or take advantage of consultations, design services, telemarketing services, or full-service marketing that Agency Access offers.

Although the acquisition eliminates significant competition for Agency Access, “the prices will not be adjusted, and the quality of service will only get better,” Gentile asserts. He adds that there is still plenty of competition in the marketplace. “We’re going to keep the [prices] the same, and the value of service high.”

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