“BREATHE” from Paul Schneider on Vimeo.

Maybe we like Paul Scheider’s video “Breathe,” which shows people working out hard and fast, because we sit at our desks all…day…long. But Schneider, a commercial director, also demonstrates that even with minimal audio equipment and only a minute and a half of video, you can get a rise out of viewers. He says he placed a video mic close to the athletes to record ambient sounds and their heavy breathing. He also recorded sound with his video camera, “then used Pluraleyes to sync the two.”

for more on “Breathe” and to see Scheider’s other spots, visit his Vimeo page.




Gerd Ludwig on His “Invisible Flash” Technique

Posted by on Thursday September 29, 2016 | Lighting, PDN Video Picks

Photographer Gerd Ludwig is a lighting master with TTL strobe lights. He uses them in unusual and unpredictable ways to direct the the viewer’s eye through his photographs, convey a sense of place, and define his visual style. Yet his strobe lights are all but invisible, blending with available light sources. In this video, Ludwig... More