Is Submitting Local/Regional Work to “Who’s Shooting What” a Waste of Time?

Posted by on Thursday June 2, 2011 | Uncategorized

This was a question raised today by a photographer from Boston who wrote, “From what I see on Who’s Shooting What, one needs to submit a national campaign, be a famous photographer or the subject must be a celebrity.”

For the uninitiated, our Who’s Shooting What column is a bi-weekly round-up of photographers and creatives behind current ad campaigns (and very occasionally, editorial shoots). The column appears behind our pay wall, so it’s available to subscribers only, although anyone can submit work to be published.

The short answer to the Boston photographer’s question is No, it is not a waste of time to submit work to Who’s Shooting What. We publish most of what is submitted. But the criticism is well taken: much of the work featured in the column is by photographers in LA and New York, and yes, the lead items have featured celebrities recently.

The primary reasons that Who’s Shooting What features so much work by photographers from LA and New York is because their reps stay in touch, and because national ad campaigns (which are so frequently shot by NY and LA photographers) are most visible to us. To find out what photographers in Chicago, Boston, Philly, and elsewhere are shooting, and then report that work in Who’s Shooting What, we need to hear from those photographers.

That said, submissions stand the best chance of appearing in the Who’s Shooting What column if the work is for advertising (not editorial) and it is recent. In addition, the production values should be high, the art direction should be good, and the ads shouldn’t be too seasonal, or for clients that are so small that they are unlikely to be looking for other photographic talent.

Those are all subjective criteria, of course, but the bottom line is that we strongly encourage submissions from photographers from all over the country, and we try to publish as much as we can. If you would like us to consider your recent assignment work, click here for Who’s Shooting What submission information.




Patagonia’s New Catalogue Uses Florian Schulz’s Photos to Push Arctic Refuge Conservation

Posted by on Monday December 5, 2016 | Uncategorized

Patagonia is using their recent winter catalogue to raise awareness of an environmental issue they’ve been working on for years: Protecting the Arctic National Wildlife Refuge from oil drilling and other resource exploitation. The outdoor clothing and gear company licensed images for the catalogue and its communications from conservation photographer Florian Schulz, who is currently... More

RMSP to Launch a New Eight Month Program for Career Minded Students

Posted by on Tuesday September 6, 2016 | Uncategorized

(Sponsored by RMSP) Rocky Mountain School of Photography (RMSP), based in Missoula, Montana, will be launching a new eight month program in 2017 that will be tailored to students who are serious about pursuing a career in photography. With a working title of Professional Intensive, the curriculum team at RMSP is putting the finishing touches... More

In Honor of World Photography Day, Here’s the Most Popular PDN Photos of the Day

Posted by on Friday August 19, 2016 | Fun, Uncategorized

Here at PDN, every day is World Photography Day. But in recognition of August 19th’s international holiday dedicated to celebrating passion for photography, PDN‘s editors are bringing attention to some of the most popular photographs that you, our readers, have enjoyed over the past three years. We’ve dug through our archives to showcase some of the most popular... More