Ad agency Dentsu tapped Mark Zibert and Gary Thomas to create this spot for Sapporo. The video travels through Japanese history, legend and art in a fanciful view of how Sapporo beer is brewed. The spot was a winner in the Video category of the PDN Photo Annual.


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Gerd Ludwig on His “Invisible Flash” Technique

Posted by on Thursday September 29, 2016 | Lighting, PDN Video Picks

Photographer Gerd Ludwig is a lighting master with TTL strobe lights. He uses them in unusual and unpredictable ways to direct the the viewer’s eye through his photographs, convey a sense of place, and define his visual style. Yet his strobe lights are all but invisible, blending with available light sources. In this video, Ludwig... More