PMA’s annual photo industry trade show will be cancelled for 2011 and moved to January 2012 to be held alongside the massive Consumer Electronics Show (CES) in Las Vegas, NV, PDNonline has learned.
The PMA show, which had been rebranded as CliQ earlier this year, was slated to be held in Las Vegas on Sept 6-11, 2011. CES is booked to take place at the Las Vegas Convention Center, January 10-13, 2012.
It was not known, at press time, where the PMA show will fit into CES’ plans during the event and whether the two shows will share space. (UPDATE: In a press release posted below, PMA announced its show will be held at the Sands/Venetian hotel and conference center in Las Vegas. The event will be called PMA@CES and will be sponsored by PMA.)
One of the largest photography shows in the world, PMA has been an international showcase for some of the latest photography gear. The retooled CliQ show was designed to draw in more photographers and was slated to include feature presentations from several professional photographers.
While in the past PMA mainly attracted photo retailers from across the country and featured seminars on how to sell more photo gear, CliQ was scheduled to include photography workshops, photo walks, and how-to talks on ways to become a better photographer.
PMA just issued the following press release about the scheduling switch.
PMA and CES announce colocation at 2012 International CES
JACKSON, Mich. – The Photo Marketing Association International (PMA) today announced a partnership agreement with the Consumer Electronics Association (CEA), owner and producer of the International CES, to move the September 2011 PMA International Convention and Trade Show (aka CliQ 2011) to colocate at the 2012 International CES, scheduled for January 10-13 in Las Vegas. PMA@CES will offer industry-specific content and display products representing all aspects of digital imaging. PMA will also offer its well-known educational seminars, complementing and enhancing CES programming.
“PMA colocation with CES creates a great opportunity for our combined audiences to learn from each other, grow, and take full advantage of the integration and connectivity of personal content (in the form of digital photography) and home entertainment,” notes Ted Fox, executive director, PMA. “This convergence will expand with continued enhancements to camera phones and tablets.”
“This collaboration will significantly enhance the 2012 International CES digital imaging product offerings for our retail and other audiences,” says Gary Shapiro, president and CEO, CEA. “Technology is speeding the rapid convergence of digital photography and home entertainment systems. The breadth and scope of digital imaging product offerings that PMA will now bring to CES will complement and further expand the extensive growth of CES in this product category.”
According to Fox, “Our agreement [with CES] is an excellent example of two trade associations coming together to constructively and proactively address challenges and provide new opportunities.”
PMA@CES will be located at the Sands/Venetian and will be sponsored by PMA.
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