Photographer Scott Toepfer‘s 2011 Trailer 2 video hypes his photo project and upcoming short film called, “It’s Better In The Wind,” which was shot on location throughout the western U.S. (The project re-imagines the long distance motorcycle treks of the 1960s/1970s.) Trailer 1, launched ten months ago, was a teaser for Toepfer’s photo book and exhibit that debuted in L.A. this past August. The stills for both were shot using 35mm film, and Toepfer solicited funds and support for the book on Kickstarter. The video trailers are comprised of Canon 5D Mark II footage, and the 15 minute short film due out this summer is a mix of Super 8 and Canon 5D Mark II footage. (Toepfer says that by using a combination of video teaser/slideshows, Web 2.0 social marketing, blogger/Web interviews/features, he’s managed to increase his Web site traffic by 500 percent.)

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