Looking to add video production to his business offering, Toronto-based advertising photographer George Simhoni set out to create a narrative video that might also do some good. He teamed up with a friend, creative director Peter Holmes at Reason Partners, who came up with a concept of a tongue-in-cheek, stay-in-school PSA.

George Simhoni – Manimbaphone from Westside Studio on Vimeo.

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