Print Ad Spend Flat Since ’09, But Nat’nl Newspapers and Magazines Up, Nielsen Reports

Posted by on Tuesday November 9, 2010 | Business, Media

According to a report released last month by The Nielsen Company, which owns PDN, global ad spending in the first half of 2010 was up over the same period in 2009. The report did not factor in internet spending.

“The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010,” the report said.

After a dismal 2009, the automotive sector showed a 27% increase in spending in 2010, and auto insurance companies spent 23% more on advertising. Those gains helped increase total ad spend in the U.S. more than 3% since last year.

Print media spending was up in several categories. Local newspapers were up slightly, but national newspapers showed a nearly 11% increase. National Sunday supplements climbed 22%, and national magazines gained more than 2%.

Outdoor advertising grew 1.5%, the report said.

More: Global Ad Spending Shows Signs of Growth

Tags:

COMMENTS

MORE POSTS

Brooks Institute, Hallmark Institute to Close

Posted by on Friday August 19, 2016 | Business

California-based Brooks Institute and Massachusetts-based Hallmark Institute of Photography have cancelled classes for the fall and announced plans to close down. The two schools, both private for-profit visual arts colleges, have struggled over the past decade with declining enrollments, financial stress, and management shake-ups. Administrators are also blaming new regulations regarding for-profit schools. “[R]ecent changes... More

Survey: Why is the Editorial Market Unfair to Photographers?

Posted by on Wednesday July 20, 2016 | Business, Media

In the current editorial photography market, budgets are shrinking as contract terms become less favorable for photographers. As a follow-up to our story “What Lawyers See When They Look at Editorial Photography Contracts,” we surveyed photographers who shoot editorial assignments about the financial challenges of the editorial photography market. A total of 142 photographers responded.... More