According to a report released last month by The Nielsen Company, which owns PDN, global ad spending in the first half of 2010 was up over the same period in 2009. The report did not factor in internet spending.
“The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010,” the report said.
After a dismal 2009, the automotive sector showed a 27% increase in spending in 2010, and auto insurance companies spent 23% more on advertising. Those gains helped increase total ad spend in the U.S. more than 3% since last year.
Print media spending was up in several categories. Local newspapers were up slightly, but national newspapers showed a nearly 11% increase. National Sunday supplements climbed 22%, and national magazines gained more than 2%.
Outdoor advertising grew 1.5%, the report said.
The gender disparity in photography has received another round of scrutiny in recent days, once again bringing to the surface what many know to be true but only occasionally talk about publicly: There are plenty of women photographers, yet male photographers dominate the industry. On March 4, The New York Times published a story by... More ›
Terms of service. Unless you’re a masochist or a lawyer (but I repeat myself), you’ve probably never read them. Most of us impatiently click “accept” on our way to signing up for whatever it is we want to divulge our personal information to want to use. In the case of photo-oriented services like Instagram, accepting... More ›
Robyn Cohn, a New York-based CPA who has provided bookkeeping and tax services to photographers for more than a decade, offers advice that PDN readers can act on right now to minimize taxes on their 2016 income—and manage their finances better in the future. PDN: What would you advise photographers to do before the end... More ›