According to a report released last month by The Nielsen Company, which owns PDN, global ad spending in the first half of 2010 was up over the same period in 2009. The report did not factor in internet spending.
“The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010,” the report said.
After a dismal 2009, the automotive sector showed a 27% increase in spending in 2010, and auto insurance companies spent 23% more on advertising. Those gains helped increase total ad spend in the U.S. more than 3% since last year.
Print media spending was up in several categories. Local newspapers were up slightly, but national newspapers showed a nearly 11% increase. National Sunday supplements climbed 22%, and national magazines gained more than 2%.
Outdoor advertising grew 1.5%, the report said.
Robyn Cohn, a New York-based CPA who has provided bookkeeping and tax services to photographers for more than a decade, offers advice that PDN readers can act on right now to minimize taxes on their 2016 income—and manage their finances better in the future. PDN: What would you advise photographers to do before the end... More ›
In 2013, Robert Herman self-published The New Yorkers, a book of mostly 1970s and ‘80s street photos that is now on its third printing. In a seminar at PhotoPlus Expo last week, Herman described the steps he took to turn his archive of thousands of images into a successful photo book, from designing and printing... More ›
Commercial and portrait photographer John Keatley believes that the more time you spend planning and pre-visualizing every aspect of a shoot, the more time you have to interact with your subjects on set, and the more value you have in the eyes of your clients. During his PhotoPlus Expo seminar, “Managing Clients and Workflow on... More ›