Dutch Group Announces New Color Instant Film For Polaroid Cameras

Posted by on Monday September 27, 2010 | Uncategorized

The Impossible Project, the Dutch group engineering new analog instant film for vintage Polaroid cameras, premiered a new color film last week at the Photokina imaging fair in Cologne, Germany. The company also announced a new black and white film for Polaroid 600 cameras, and used their film for the first time in the 20 x 24 Polaroid camera.

The color film, is dubbed the PX 70 Color Shade First Flush, was created with vintage SX 70 Polaroid cameras in mind, however the film can be used in Polaroid 600 cameras that have an exposure control.

Polaroid stopped producing instant film in February 2008. In 2009, The Impossible Project signed an 10-year lease on Polaroid’s former factory in Enschede, Netherlands, and began developing new analog instant film packs with all new chemistry and components, the first of which premiered this past spring.

This first color film offering from the Impossible Project is not without its quirks. For instance, once a photograph is made, the photographer has to shield the film from light immediately for up to two minutes. And instructions on The Impossible Project Web site also note that, “Initial spots or other anomalies in the picture will disappear after 24 hours.” Original Polaroid color film did not have these characteristics.

The PX 70 Color Shade film is currently being offered in a three-pack that totals 18 exposures for $44.

An image shot with PX 70 Color Shade film, courtesy The Impossible Project.

A new black and white film, the PX 600 Silver Shade UV+ for Polaroid 600 cameras, was announced as well. The new film, which will be available in October, features a UV sheet that the company says will improve image tones and increase the stability of the film.

The famed 20 x 24 Polaroid camera also made an appearance at Photokina. At an evening event The Impossible Project introduced its first experimental film for the camera and made nine portraits of guests at the event. The Impossible Project also renewed its commitment to making 20 x 24 material commercially available in the future.


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