A Detroit area ad agency has put out a call for photographers to shoot car beauty shots on spec. Latcha + Associates of Farmington Hills, Michigan has distributed an electronic brochure called “Shoot a Sample” that tells photographers they can “assist in collaborating and evolving the style of a major automotive brand!”
That brand happens to be Lincoln, and the fine print informs photographers that “by participating in this exploratory project, you are agreeing to do so without reimbursement from Latcha or Lincoln.”
If Latcha likes your sample, you might become eligible to bid for actual jobs. “We will create a talent pool of those who hit the mark,” the brochure says.
It’s a new and brazen approach. Normally agencies invite photographers to bid for jobs on the basis of what creative directors and art buyers see in the photographers’ portfolios. It’s a time-honored method that’s fair and efficient. What Latcha offers is a test of desperation. And when the bidding starts, they know they’ll be negotiating with a pool of photographers who are willing to work for free.
The NewsGuild of New York, the union representing The New York Times staffers, told members in a newsletter this morning that it will fight The Times’ proposed 20 percent reduction in photo desk staff via buyout. “As the Times makes changes to become a more ‘visually oriented’ news source, it is simply illogical to buy... More ›
By Rob Goodman When Tara Donne left her career as a magazine photo editor for a life as a professional photographer, she had stockpiled a good amount of knowledge just from working in the industry. But nothing truly prepares you for the leap into freelancing. You need a little faith and a clear game plan... More ›
In a lecture last weekend at the Blue Earth Alliance Collaborations for Cause conference in Seattle, nature and culture photographer Art Wolfe spoke about the strategies that have helped him publish more than 100 books in a career spanning five decades. Wolfe has traveled the world photographing endangered indigenous cultures, animals and natural landscapes, and... More ›