A Detroit area ad agency has put out a call for photographers to shoot car beauty shots on spec. Latcha + Associates of Farmington Hills, Michigan has distributed an electronic brochure called “Shoot a Sample” that tells photographers they can “assist in collaborating and evolving the style of a major automotive brand!”
That brand happens to be Lincoln, and the fine print informs photographers that “by participating in this exploratory project, you are agreeing to do so without reimbursement from Latcha or Lincoln.”
If Latcha likes your sample, you might become eligible to bid for actual jobs. “We will create a talent pool of those who hit the mark,” the brochure says.
It’s a new and brazen approach. Normally agencies invite photographers to bid for jobs on the basis of what creative directors and art buyers see in the photographers’ portfolios. It’s a time-honored method that’s fair and efficient. What Latcha offers is a test of desperation. And when the bidding starts, they know they’ll be negotiating with a pool of photographers who are willing to work for free.
California-based Brooks Institute and Massachusetts-based Hallmark Institute of Photography have cancelled classes for the fall and announced plans to close down. The two schools, both private for-profit visual arts colleges, have struggled over the past decade with declining enrollments, financial stress, and management shake-ups. Administrators are also blaming new regulations regarding for-profit schools. “[R]ecent changes... More ›
When we were researching our story “What Lawyers See When They Look at Editorial Photography Contracts,” which appeared in the June issue of PDN, we asked photographers to tell us about editorial contracts they feel are unfair to photographers. We received a copy of a Condé Nast contract sent to a photographer in 2013 as... More ›
In the current editorial photography market, budgets are shrinking as contract terms become less favorable for photographers. As a follow-up to our story “What Lawyers See When They Look at Editorial Photography Contracts,” we surveyed photographers who shoot editorial assignments about the financial challenges of the editorial photography market. A total of 142 photographers responded.... More ›