A Detroit area ad agency has put out a call for photographers to shoot car beauty shots on spec. Latcha + Associates of Farmington Hills, Michigan has distributed an electronic brochure called “Shoot a Sample” that tells photographers they can “assist in collaborating and evolving the style of a major automotive brand!”
That brand happens to be Lincoln, and the fine print informs photographers that “by participating in this exploratory project, you are agreeing to do so without reimbursement from Latcha or Lincoln.”
If Latcha likes your sample, you might become eligible to bid for actual jobs. “We will create a talent pool of those who hit the mark,” the brochure says.
It’s a new and brazen approach. Normally agencies invite photographers to bid for jobs on the basis of what creative directors and art buyers see in the photographers’ portfolios. It’s a time-honored method that’s fair and efficient. What Latcha offers is a test of desperation. And when the bidding starts, they know they’ll be negotiating with a pool of photographers who are willing to work for free.
Robyn Cohn, a New York-based CPA who has provided bookkeeping and tax services to photographers for more than a decade, offers advice that PDN readers can act on right now to minimize taxes on their 2016 income—and manage their finances better in the future. PDN: What would you advise photographers to do before the end... More ›
In 2013, Robert Herman self-published The New Yorkers, a book of mostly 1970s and ‘80s street photos that is now on its third printing. In a seminar at PhotoPlus Expo last week, Herman described the steps he took to turn his archive of thousands of images into a successful photo book, from designing and printing... More ›
Commercial and portrait photographer John Keatley believes that the more time you spend planning and pre-visualizing every aspect of a shoot, the more time you have to interact with your subjects on set, and the more value you have in the eyes of your clients. During his PhotoPlus Expo seminar, “Managing Clients and Workflow on... More ›