A Detroit area ad agency has put out a call for photographers to shoot car beauty shots on spec. Latcha + Associates of Farmington Hills, Michigan has distributed an electronic brochure called “Shoot a Sample” that tells photographers they can “assist in collaborating and evolving the style of a major automotive brand!”
That brand happens to be Lincoln, and the fine print informs photographers that “by participating in this exploratory project, you are agreeing to do so without reimbursement from Latcha or Lincoln.”
If Latcha likes your sample, you might become eligible to bid for actual jobs. “We will create a talent pool of those who hit the mark,” the brochure says.
It’s a new and brazen approach. Normally agencies invite photographers to bid for jobs on the basis of what creative directors and art buyers see in the photographers’ portfolios. It’s a time-honored method that’s fair and efficient. What Latcha offers is a test of desperation. And when the bidding starts, they know they’ll be negotiating with a pool of photographers who are willing to work for free.
In the current editorial photography market, budgets are shrinking as contract terms become less favorable for photographers. As a follow-up to our story “What Lawyers See When They Look at Editorial Photography Contracts,” we surveyed photographers who shoot editorial assignments about the financial challenges of the editorial photography market. A total of 142 photographers responded.... More ›
For photographers and models just starting out in the business, building a portfolio by soliciting help online can quickly get… creepy. Craigslist aside, services like Model Mayhem or even direct messaging on Instagram can help forge connections but a new site called FStop is looking to streamline the process still further with a Tinder-style approach.... More ›
When we published our story “What Lawyers See When They Look at Editorial Photography Contracts” in the June issue of PDN, we asked readers to tell us about editorial contracts they feel are unfair to photographers. We received a copy of a “Vice Media Photographer Agreement” that a Vice website sent to a photographer earlier... More ›