New York-based advertising agency Anomaly has won an Outdoor Lion Grand Prix award for their campaign for denim and clothing company Diesel. Images for the campaign were shot by photographers Kristin Vicari, Melodie McDaniel and Chris Buck.
Anomaly are among a small contingent of American agencies earning recognition at the Cannes Lions International Advertising Festival this week, and they are the only U.S. agency to win a top prize in any of the awards categories thus far (awards announcements continue through Sunday).
The winning ads feature the tagline “Be Stupid,” with bold copy that makes pronouncements like, “Smart may have the brains, but stupid has the balls,” or, “Smart has the plans, but stupid has the stories,” or simply, “We’re with stupid.”
The ads espouse the idea that “stupid” people are in fact the most innovative, or at least that they have the most fun until personal injury makes them smarter.
Photographs of young people doing an array of humorous and ill-advised things—flashing breasts at a CCTV camera (see above); body-slamming each other; trying to fit too many people on bicycles; posing for photographs with wild animals—illustrate the point.
Food photographer Oriana Koren explains how she gave herself just six weeks to assemble her first professional portfolio, from planning test shoots and productions to keeping herself on schedule to meet a self-promotion deadline. “I did whatever I could to make [the process] as close to what it feels like to be on assignment for... More ›
Oriana Koren shares tips and advice on how to make it as an editorial photographer, gleaned from her experience as a woman of color in a predominantly white male business. In our video interview, she describes how she leveraged prejudice to motivate herself, learned how to pitch stories to get editors to respond to her... More ›