New York-based advertising agency Anomaly has won an Outdoor Lion Grand Prix award for their campaign for denim and clothing company Diesel. Images for the campaign were shot by photographers Kristin Vicari, Melodie McDaniel and Chris Buck.
Anomaly are among a small contingent of American agencies earning recognition at the Cannes Lions International Advertising Festival this week, and they are the only U.S. agency to win a top prize in any of the awards categories thus far (awards announcements continue through Sunday).
The winning ads feature the tagline “Be Stupid,” with bold copy that makes pronouncements like, “Smart may have the brains, but stupid has the balls,” or, “Smart has the plans, but stupid has the stories,” or simply, “We’re with stupid.”
The ads espouse the idea that “stupid” people are in fact the most innovative, or at least that they have the most fun until personal injury makes them smarter.
Photographs of young people doing an array of humorous and ill-advised things—flashing breasts at a CCTV camera (see above); body-slamming each other; trying to fit too many people on bicycles; posing for photographs with wild animals—illustrate the point.
Erik Almås nearly lost his life’s work and his house in the fires that swept through northern California in October. On November 12, he wrote in a blog post that the experience changed his perspective on what’s important personally and professionally. And he offered inspiring advice to struggling photographers about how to keep things in... More ›
PDN recently interviewed Bloomberg Pursuits senior photo editor Leonor Mamanna about the type of photography she’s looking for and how she finds photographers. In this video, she talks about the work of two photographers she’s hired recently—Jess Bonham and Lindsay Lauckner Gundlock—and why they were the right photographers for the jobs she assigned. Mamanna also... More ›
The creative call is the initial conference call with an ad agency’s creative director. It is the photographer’s best chance to hear what the client wants, and to gather the information needed to write an estimate for the assignment. It is also the time for a photographer to start offering ideas for how to shoot... More ›